When capital markets decrease, clients start to doubt and expectations will be disappointed. How to deal with these clients in times of volatile markets? This snack may support you when talking to clients.

“The biggest risk is not taking any risk.”

Mark Zuckerberg

Be prepared for unstable markets

Market fluctuations are getting stronger and your clients more restless? Here you will find current information for assessing the market situation and tips for your client communication.

Tips for your client communication

Checklist for your client communication

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Tips for your client communication

Communication in times of volatile markets

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Present some solutions


Your client invested and now markets are volatile. Depending on the way the money is invested (lump-sum investment or ongoing regular payment), there are different options to think about.


Lumb-sum investment


If you don’t need your money right this instant, you have no reason to fear market fluctuations.

Here are some arguments for staying the course:

Long-term price trends: Your client has a long-term investment horizon. Losses have almost always been made up in the past.

Professional management​: You have everything under control and react calmly to market fluctuations.

Broad diversification: A blend of various asset classes can cushion individual losses.

Here are some arguments for staying the course:

Long-term price trends: Your client has a long-term investment horizon. Losses have almost always been made up in the past.

Professional management​: You have everything under control and react calmly to market fluctuations.

Broad diversification: A blend of various asset classes can cushion individual losses.

Behave rationally

Investors react emotionally and do not always make the right decisions. Emotionally driven decisions can have undesirable consequences. Watching the video, you may know these feelings. Explain your clients to try not to be influenced by them.


Continuous investment led to significantly higher returns in the past!

If your clients get out, they run the risk of missing the right time to get back in. Better to stay the course and take advantage of every price rise. If they stay invested they will suffer losses from price decreases, but they have the opportunity to benefit from the days with the strongest gains. Check out what happened to investors with different strategies.


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Diversification

If your client invests in a single asset class, he could have good luck or bad luck. What works well one year could perform badly the next. A combination of various asset classes produces losses less often and enhances the opportunities for returns.


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Regular payments


If your clients save from month to month and don’t need your assets right now, they have the time to make up losses.

Here are some arguments to keep saving:

Long-term price trends: Your client has a long-term investment horizon. Losses have almost always been made up in the past.

Fund savers are well placed: Fund savers buy more units when prices fall and so can get back in the black faster.

Broad diversification: The blend of asset classes can cushion individual losses.


Here are some arguments to keep saving:

Long-term price trends: Your client has a long-term investment horizon. Losses have almost always been made up in the past.

Fund savers are well placed: Fund savers buy more units when prices fall and so can get back in the black faster.

Broad diversification: The blend of asset classes can cushion individual losses.

Long-term price trends

A look at the long-term performance of the worldwide equity market. shows that markets are always fluctuating. Yet in retrospect the general long-term trend has been upwards. So, if your client has taken a long-term view, there’s no reason to get upset over temporary price declines.


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Fund savers are well placed

By investing the same amount on a regular basis your client buys fund units at various prices. When prices go up, he/she gets fewer units; when prices go down, he/she gets more units. So in a normally fluctuating market environment, your client benefits from a favorable average purchase price for your units (the so-called “cost-average effect”). Of course, timing is very important when selling your units.


Diversification

If your client invests in a single asset class, he could have good luck or bad luck. What works well one year could perform badly the next. A combination of various asset classes produces losses less often and enhances the opportunities for returns.


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Price fluctuations

 

Fund management

 

Client communication

 

Other questions

This information contained herein is solely for educational purposes and should not be relied upon as a forecast, research or investment advice and is not a recommendation to adopt any investment strategy. #687166. December 2018

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